Privacy Policy

Last updated: [09 August 2026]

Welcome to Shrella. Your privacy is important to us. This Privacy Policy explains how Shrella collects, uses, protects and shares your personal information when you visit our website, create an account, contact us, or place an order.

This Privacy Policy is provided to explain how we collect, use, disclose and protect personal information when you use our website and services. Where consent is required by applicable law, we will obtain it through appropriate consent mechanisms.

1. Information We Collect

Depending on how you use our website, we may collect the following information:

Name
Email address
Mobile or telephone number
Billing address
Shipping or delivery address
Account information
Order and purchase details
Payment and transaction information required to process your order
Information you provide when contacting us
Information provided through customer enquiries or customer support
IP address
Browser and device information
Website usage information
Cookies and similar technologies

We collect information that is reasonably necessary to provide our products, process orders, communicate with customers and operate and improve our website.

2. How We Use Your Information

We may use your information to:

Process and fulfil your orders
Process payments
Arrange delivery of your orders
Send order confirmations and updates
Create and manage customer accounts
Respond to enquiries and customer-support requests
Process returns, refunds and other order-related matters
Prevent fraud and protect the security of our website
Improve our website, products and services
Understand how visitors use our website
Measure website and marketing performance
Send promotional or newsletter emails where you have chosen to receive them
Comply with applicable legal and regulatory requirements

3. Payment Processing

Payments on Shrella may be processed through Razorpay.

When you make a payment, information necessary to complete the transaction may be shared with Razorpay and other relevant payment-service providers.

Shrella does not intentionally store complete card numbers, CVV numbers or other complete payment credentials on its own website servers.

Payment information is processed through the applicable payment provider’s systems and is subject to the payment provider’s terms and privacy practices.

4. Shipping and Delivery

We may share information necessary to fulfil and deliver your order with India Post or other delivery providers used by Shrella.

This information may include:

Recipient name
Delivery address
Mobile number
Order or reference information

This information is shared only as reasonably necessary to arrange and complete delivery of your order.

5. Google Analytics

We may use Google Analytics to understand how visitors use our website and to help us improve Shrella.

Google Analytics may collect information such as:

Pages visited
Website interactions
Device and browser information
Approximate location information
Referral information
Cookies and similar identifiers

Google Analytics is provided by Google and its collection and processing of information may be subject to Google’s privacy practices.

6. Advertising and Marketing Technologies

We may use advertising and marketing technologies such as:

Google Ads
Meta Pixel / Meta advertising tools
Other advertising, analytics or remarketing technologies

These technologies may use cookies, pixels or similar technologies to measure website activity, understand advertising performance and, where applicable, support relevant advertising.

If we activate non-essential advertising or tracking technologies that require consent under applicable law, we will provide appropriate controls for managing such technologies.

7. Marketing and Promotional Emails

We may collect your email address when you:

Place an order
Contact us
Create an account
Subscribe to our newsletter or promotional communications

We may use your email address for transactional communications, such as:

Order confirmations
Payment updates
Delivery updates
Customer-service communications

We may also send newsletters, promotional offers or other marketing communications where you have chosen to receive them.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email or by contacting us at:

info@shrella.in

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications relating to your orders or account.

8. Cookies and Similar Technologies

Shrella uses cookies and similar technologies to operate and improve our websiteShrella uses cookies and similar technologies to operate, secure and improve our website. Some cookies are essential for website functionality, including shopping cart and checkout functions. Other cookies, such as analytics or advertising cookies, may be used if we activate the relevant services and where required, after obtaining the appropriate consent.

Cookies may be used for:

Essential website functionality
Shopping basket and checkout functionality
Remembering preferences
Website performance
Analytics
Understanding website usage
Marketing and advertising, where applicable

Some cookies are necessary for the website to function properly.

We may also use third-party services such as Google Analytics, Google Ads or Meta advertising tools, which may use cookies or similar technologies.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

Where required by applicable law, we will provide appropriate cookie controls for non-essential cookies and tracking technologies.

9. Sharing Your Information

We do not sell or rent your personal information as a standalone commercial product.

We may share personal information where reasonably necessary with trusted service providers, including:

Payment providers such as Razorpay
Delivery providers such as India Post
Website hosting and technical service providers
Analytics providers
Advertising and marketing service providers, where applicable
Customer-support service providers
Professional advisers
Government authorities or regulatory bodies where required by law

These parties may process information only as necessary to provide their services or fulfil legal obligations.

10. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

11. Your Privacy Rights and Choices

Subject to applicable law, you may have rights relating to your personal information, including the ability to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of promotional communications
Raise questions or concerns about how your information is handled

To make a privacy-related request, please contact us:

Email: info@shrella.in

We may need to verify your identity before processing certain requests.

12. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

These third parties may have their own privacy policies and terms. Shrella is not responsible for the privacy practices, security or content of third-party websites or services.

We recommend reviewing the relevant third-party privacy policy before providing personal information.

13. Children’s Privacy

Our website is intended for general consumers.

We do not knowingly collect personal information from children in circumstances where such collection is restricted by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or applicable legal requirements.

When we make changes, we will update the Last updated date at the top of this page.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

Shrella